Case Study:
Pure Gym

“We’ve been working with PureGym since we set up Dice. It is a really valuable client and we look forward to continuing to support the team through its nationwide expansion programme.”

“We’ve been working with PureGym since we set up Dice. It is a really valuable client and we look forward to continuing to support the team through its nationwide expansion programme.”

PureGym is carrying out an ambitious gym rollout programme, with plans to open 35 sites in 2019 and a further 65 in 2020. The ongoing brief has been to complete work efficiently, without compromising on quality, in order to hit key milestones in this expansion strategy.

Dice has been supporting this work, providing a range of services, to ensure that PureGym's 24-hour facilities are viable and that any impact on the surrounding areas is suitably mitigated.

Due to the 24-hour nature of the gyms, acoustic surveys have been incredibly important to ensure that neighbouring residential areas are not affected by the music or noise generated by machines and weight drops in the gyms.

One PureGym space in London posed a particular challenge, with an existing event space - and residential accommodation - located above the proposed site the acoustic surveys needed careful planning as they require an airborne noise to be emitted when no one is around – to avoid disturbance. This was quite difficult with the event space being used around the clock. Dice completed the testing outside of work hours, creating an open dialogue with the event space.

We have been working with Dice since August 2018 and have developed a really strong working relationship. The team are agile and responsive – we’re never left wondering where the status of technical work is - and all work is completed efficiently and to an extremely high standard. Dice has become a really valuable member of our project team and we look forward to working with the team more in the future.Duncan Costin, Property Director at Pure Gym

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